IFRC – World First AID Day 2014

First aid is for everyone, everywhere. For their annual international advocacy & communication initiative during World First Aid Day, with an implementation at a national level through National Red Cross Red Crescent Societies, we produced this short animation about promoting First Aid. The objective of the film is to inform us all that together, we can prepare heroes around the world. Emergencies can strike anytime, anywhere and affect anyone. In emergencies, 90% of lives are saved by people like you. Anyone can be a hero by learning and providing first aid when the time comes and ensuring first aid training is accessible to all.

Client: IFRC
Art direction: Els Altres
Production: Els Altres
Illustrations: Joan Negrescolor
Date: Barcelona July 2014


Art Direction, Motion