For their international advocacy & communication initiative during World First Aid Day, with an implementation at a national level through National Red Cross Red Crescent Societies, we produced this short animation about making First Aid training compulsory through different life stages. The objective and work through this advocacy action is to increase awareness amongst all governments and citizens about first aid and its relevance.
Production: Els Altres
Directed and Produced: Els Altres
Original illustrations: Negrescolor
Original music & sound-design: Leiko
Date: Barcelona August 2013
Art Direction, Motion