“Feeding the Planet, Energy for Life” is the core theme of Expo Milano 2015. For this international event, the Belgian pavilion is a living, innovative laboratory ! The pavilion tackles the theme of the 2015 Expo by offering alternative solutions to the food challenge. The aim is to provide visitors with an experience where they can discover, at their own pace, the issues at hand and the scientific solutions that have been developed. Hydroponics, aquaponics and algae and insect farming are some of the initiatives you can learn about. Finally it is also a showcase of the Belgian identity. The Belgian Pavilion project for the Milan Expo 2015 was designed and conceived by Patrick Genard, and won by Besix/Vanhout. The Others have been in charge of coordinating the overall audiovisual content management of the pavilion, creating a special branding to standardise all audiovisual contents, creating and animating 3D photorealistic insect models and creating and animating hydroponics and aquaponics holographic displays.
Client: Belgian General Commission for ExpoMilano 2015
Agency: Besix/Van Houdt
Content production: Patrick Genard
Directed and Produced: The Others
Date: Barcelona May 2015