Art Direction, Graphic Design

Todo Saldrá Bien

Design of “anti-crisis” T-shirts inspired by the Bob Marley classic “Every little thing gonna be all right” and the “When life gives you lemons, make lemonade” adage. Printed in both Spanish (Todo saldrá bien) and Catalan (Tot anirà bé), the T-shirts were a nod to optimism to offset the prevalent “gloom and doom” crisis mentality. Clients around the world sent us pictures donning their T-shirts.

Client: Els Altres

Production: Els Altres

Date: Barcelona  2010

Art Direction, Graphic Design